Friends of Squaw Valley’s mission is to advocate for environmental sustainability, economic viability, and development that is aesthetically compatible with our community’s character.
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A snow drought and climate change present a growing challenge to the ski industry in California, which increasingly relies on man-made snow and activities other than skiing or snowboarding.
The snow making guns are cranking!
Learn more about year 4 of "The Renaissance". Are you satisfied with the changes that have been made?
Squaw Valley | Alpine Meadows is in year four of a five-year, $70 million renaissance, which has brought new chairlifts, an iconic yoga studio and the world’s first ski-in/ski-out Starbucks to the mountains. This ski season Squaw | Alpine ups the ante yet again with the first ski resort Google Glass…
Join the Keep Squaw True fan page!
Squaw Valley is Awesome. And we need to keep it that way.
KSL and SVSH have spent nearly a Half Million Dollars to squash Incorporate Olympic Valley
Save Olympic Valley spent $448,529.49
Behind the scenes with Squaw's snowmaking manager
“I think the most rewarding part, beyond seeing the snow you made, is being able to see that gorgeous morning sunrise in the Sierras. It’s spectacular.”- Mark Meyer, Snowmaking. Go behind the scenes of one of the toughest jobs on the mountain.
Sierra Sun's editor weighs in on all the proposed development in our region
It looks as if 2015 is shaping up to be one of the most significant years in the history of Truckee-Tahoe.
Sierra Watch is stepping up their campaign to Keep Squaw True!
“Squaw Valley is one of the truly great, iconic places in Tahoe, and we want to ensure that any development decisions are made with the region’s irreplaceable values at heart.”
"The Wars of the 21st century may well be fought over water." 60 Minutes reports on California's rapidly depleting ground water. Do we really need an indoor water park in our Valley?
Lesley Stahl reports on disturbing new evidence that our planet's groundwater is being pumped out much faster than it can be replenished
Learn more about how you can Keep Squaw True! Stop by the Tahoe Mill for happy hour with Sierra Watch this Thursday.
Squaw Valley Institute has a brand new website
Inspiring Uncommon Conversations
Incline Village's General Improvement District is looking to spend big money on public outreach for their ski area's future.
The idea is for MIG to work with the community to figure out what it wants to see at Diamond Peak
Moonshine Ink provides an update on the incorporation process
Squaw Valley Ski Holdings is pulling out all the stops to oppose incorporation, including contributing more than $400,000 to the anti-incorporation group it helped form, Save Olympic Valley.
Curbed Ski reports on the latest controversy surrounding Squawpine CEO Andy Wirth
Squaw Valley CEO/President Andy Wirth- is under fire for allegedly writing his own letter of support, raising questions about the ethics of corporate influence on local non-profit organizations.
Squaw to host first World Cup event since 1969
The fast-paced excitement of ski cross and snowboard cross will come to Squaw Valley March 4-8, 2015
Our friends at Sierra Watch are hosting a "Keep Squaw True" event and you are all invited!
The local contrarian chimes in on development and the water aquifer
That recharge is currently endangered by the KSL Capital/Squaw Valley Ski Holdings/Squaw Valley Real Estate proposal to allow the construction of houses and roads near the mouth of Squaw Canyon.
More international flights could be coming to Reno-Tahoe International Airport
Andy Wirth says last week’s announcement that Thomas Cook Airlines will begin non-stop flights between London and Reno marks the first of many new flight routes from key markets into the region.
Download the Squaw Valley Property Owners Association Fall Newsletter
UnofficialAlpine.com investigates the latest outlandish behavior by SVSH Leadership
If you've spent time reading Unofficial Alpine or the Tahoe Daily Tribune, you know that there's some division in the community regarding the development at Squaw Valley, the incorporation of Olymp...
Don't miss Sunday's Squaw Valley Institute event with Auden Schendler
Schendler is the Vice President of Sustainability at Aspen Ski Company.
Andy Wirth announces the new international, roundtrip flights, starting at $650 round trip.
Starting December 2015, new non-stop flights will be offered between Reno and London. See the attached announcement from Airport Authority Board Vice Chair A...
Do you want this in Squaw Valley?
Aquatopia will also offer an additional 30,000 square-foot family entertainment center complete with arcade, indoor ropes course, nine-hole mini-golf, laser tag arena, bowling, laser maze and more.
Two new, non stop weekly flights from London to Reno!
Reno-Tahoe International Airport on Tuesday announced a first-ever non-stop service between Reno and London’s Gatwick Airport beginning Dec. 19, 2015.