IKON Pricing Hurts Some Older Skiers. May Help Others.
Reprinted from SeniorsSkiing.com
by Jon Weisberg — March 20, 2018
Pricing of the new IKON Pass has raised concerns among older skiers, especially people living close to Mammoth and Squaw Valley. Those and some other IKON resorts are eliminating local season passes, most of which had senior discounts. Like EPIC, Mountain Collective, and other bundled packages, IKON generally offers good value.
Ski pass pricing is complicated and making a decision about which bundle, if any, to buy should be determined by where you live and where you intend to ski.
Next season, many of the IKON resorts will have IKON as their only season pass option. Mammoth, Squaw Valley/Alpine Meadows, and Steamboat are among those retiring their local season passes.
Now, people living near those areas will be required to purchase the $899 IKON pass for unlimited skiing. One extreme example of the penalty they’ll pay is at Squaw Valley/Alpine Meadows. This season, 65-75 year olds had unlimited skiing for $719, a $180 difference from what they’ll pay to ski there in 18-19. The most dramatic sticker shock will be for 76+ skiers: This season they paid $389 for (mostly unlimited access). Next season, IKON will force a $500+ increase.
Granted, IKON provides access to many other areas. It really is a very good bundled option. But for the 76+ group at Squaw/Alpine who limited their skiing to those resorts, it will cost a lot more.
The cost difference between IKON and this season’s Cali4nia Pass at Mammoth is about $400 more, but the resort plans to continue its free skiing policy for the 80+.
Friends of Olympic Valley has started an initiative to persuade Alterra Mountain Corporation, the resort conglomerate behind IKON, to include local passes and senior discounts.
IKON has two pricing levels, neither of which includes senior pricing.
Unlimited costs $899 and includes unlimited skiing at 12 specific destinations. In addition, it offers seven days at each of 13 other resorts.Of the areas with unlimited access, four are in Colorado (Steamboat, Winter Park, Copper, Eldora) and four are in California (Mammoth, Squaw/Alpine, Big Bear, June). The others are Stratton, Tremblant, Snowshoe, and Blue Mountain.
Resorts where pass holders can ski up to seven days each are Alta, Snowbird, Deer Valley, Jackson Hole, Big Sky, Aspen/Snowmass, Killington, Sugarbush, Loon, Sunday River, Sugarloaf, Revelstoke and SkiBig3.
Base Pass costs $599 and offers unlimited skiing at 10 destinations and up to five days each at 15 other resorts.The areas with unlimited access are Tremblant, Winter Park, Copper, Big Bear, Blue Mountain, Snowshoe, and Eldora.The five days apply to each of the other areas in the Unlimited package.
Copper Mountain is one of the IKON resorts. It’s 2018-19 season pass is $369 for 70+ seniors and gives unlimited access plus three days, each, at Purgatory, Monarch, Powder Mountain and Taos. It has other free skiing with lodging benefits elsewhere.
If I lived near Copper and planned to ski there exclusively, the $369 purchase would be a no brainer. If I planned to take a few excursions to Aspen/Snowmass, Winter Park, Eldora, Steamboator any of the other resorts covered by IKON, I’d spend the additional $230 for IKON’s $599 Base Pass.
The bundled ticket trend requires careful determination of what is best, based on where we live, where we ski, and what next season holds in store.
Marketers know that it’s easier to get a bit more out of the customer when they throw in the extras, even though most purchasers will use a small portion of what they bought.
Bundled ski passes — IKON, EPIC, Mountain Collective, etc. — offer good value. Study the options and make choices based on a realistic appraisal of where you think you’ll ski next season.